01
The quote that came back at fourteen thousand.
The house needed about nineteen hundred dollars of work. Nobody scoped it wrong on purpose — the contractor was answering the question he was asked. Most sellers don't know how to ask it differently.
The guide from the SELL HOME channel
Ten things are worth doing before you list.
Twenty will cost you money and give nothing back.
115 pages · PDF · Printable checklists included
Most sellers have them backwards. They spend four thousand dollars on the room the buyer walks straight through, and leave untouched the one thing every buyer stops at. I've watched it happen in more than two thousand homes.
This is the filter I use. What to fix, what to skip, what each one costs, and the order to do it in — so your money lands where a buyer actually sees it.
Get The Pre-Listing Filter — $27
Instant PDF download · Read it tonight · 30-day refund, no questions asked
- 23years preparing homes to list
- 2,000+homes walked before photo day
- 2,500+showing-feedback entries behind it
The three weeks before your photos
You have a deadline and everybody has an opinion.
Your brother-in-law says redo the kitchen. The contractor says start with the bath. A magazine says the front door should be a colour you'd never pick. None of them are going to be standing there when the buyer walks in.
02
The upgrade your buyer plans to undo.
You chose it because you loved it. That's exactly why it doesn't return. Buyers don't pay for taste. They pay for the absence of problems.
03
The room you stopped seeing years ago.
Every home has one. You walk past it daily and it has gone invisible. Your buyer sees it in the first ninety seconds and quietly deducts for it.
The thing most sellers have backwards
Buyers don't pay for upgrades.
They pay for condition.
Those are not the same thing.
Your buyer is not evaluating your taste. They're scanning for evidence that something is wrong — a stain, a smell, a seam, a repair that was clearly put off. Every piece of evidence they find gets priced in their head, generously, against you.
That's the whole game. And it means the cheapest work is almost always the work that pays, and the expensive work almost never does. Once you see a house that way, the decisions get very simple and very fast.
What's in the guide
A filter, not a renovation plan.
Twelve chapters. Every decision gets a verdict, a reason, and a number — what it costs, and what it gives back. No inspiration. No mood boards.
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The ninety-second scan
What a stranger actually looks at when they walk into your home, in order, and what each thing tells them about the rest of the house.
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The ten that pay
The only ten pieces of work I recommend in almost every home, ranked by return. Nine of the ten cost less than a weekend and a modest budget.
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The twenty that don't
The upgrades sellers reach for first and regret last. Each one gets a plain verdict and the reason buyers don't credit it.
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Flooring: replace, restore, or leave it
The condition line where cleaning stops working and replacing starts paying — and how to tell which side of it your floors are on.
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Paint, and the only question that matters
Which rooms to paint, which to leave, which finish, and why neutral isn't boring — it's the strategy.
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Kitchens without the remodel
Where the money goes in a kitchen that hasn't been touched in fifteen years, and the three changes that read as "updated" for a fraction of the cost.
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Bathrooms: the two problems buyers won't forgive
Everything else in a bathroom is negotiable. These two aren't, and both are fixable.
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Light, and why your rooms photograph small
The lighting changes that alter how a room feels in person and how it measures on a screen. This is the cheapest chapter in the book.
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The declutter order
Room by room, what leaves the house first, what goes into storage, and the point at which editing turns into staging.
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Curb appeal in a weekend
The front of your house is the first photo and the first impression. Four things, all of them modest, all of them visible.
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Scoping a contractor honestly
How to describe a job so the quote comes back at what the work is worth, where the upsell lives, and who you don't let in the house before closing.
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Photo day
The final walk-through, room by room, the morning your photographer arrives. Once those photos are live, that's your first impression. You don't get a second one.
A page from chapter three
This is what a verdict looks like.
Verdict — Kitchen backsplash, full replacement
Skip it.
I walked a home where the seller had put a designer tile backsplash in the kitchen three weeks before listing. Beautiful work. Genuinely.
The first buyer through commented on the hallway carpet. So did the second. The backsplash never came up — not once, in eleven showings. It wasn't a bad decision because the tile was wrong. It was a bad decision because the carpet was doing all the talking and nobody had told her.
A backsplash reads as taste, and taste is the one thing your buyer intends to replace. Put that money into the surfaces they can't imagine living with. If your existing backsplash is damaged or dated to a specific decade, see the partial-repair option on the facing page — it costs a fraction and solves the actual objection.
Honestly
This is not for everyone.
It's for you if
- You're listing in the next three months and you have a real date on the calendar.
- You've been in the house long enough that you've stopped seeing parts of it.
- You want a short list of decisions, not thirty pages of possibilities.
- You'd rather spend two thousand dollars well than fifteen thousand badly.
- You're moving to something smaller and every dollar of equity matters.
It's not for you if
- You want to know what to ask for your home. That's your agent's job, not mine.
- You're looking for contract, negotiation, or closing advice. Different conversation entirely.
- You want a full renovation plan. This guide exists to talk you out of most of one.
- You're renovating for yourself and staying. Different rules, different chapter, different book.
Included with the guide
Three things you'll actually print.
Bonus 01
The Photo-Day Checklist
One page per room. The final pass the morning your photographer arrives, in the order I walk it. Print it, carry it, tick it.
Bonus 02
The Contractor Scope Script
Word for word, how to describe a job so the quote comes back honest — plus the four questions that end an upsell politely.
Bonus 03
The Declutter Order
What leaves the house first, second, and last. The sequence matters more than the effort, and most people run it backwards.
Renata Voss · SELL HOME
Who's telling you this
I'm Renata Voss.
Twenty-three years getting homes ready to list — more than two thousand of them. Not sales, not forecasts. Houses. I walk in about three weeks before the photographer and I leave the day the sign goes up. That window is my whole career.
I read the showing feedback on every home I prepare, and I've kept it — over two and a half thousand entries. When I tell you buyers object to something, that's where it comes from. Not a staging manual. Not a trend report.
I built my reputation on saying the thing sellers didn't want to hear. Your kitchen is not worth a fifty-thousand-dollar remodel right now. Paint and hardware. Trust me.
And here's what I don't do: price, offers, contracts, commission, timing, or the market. That's a conversation for your agent and your attorney. My job ends the day your photos go live.
From readers
What sellers said after they used it.
⚠️ Sección de ejemplo — sustituye por reseñas reales antes de publicar, o elimina el bloque completo.
[Reseña real del lector — texto pendiente.]
[Reseña real del lector — texto pendiente.]
[Reseña real del lector — texto pendiente.]
The whole thing
Everything, in one download.
- The Pre-Listing Filter — 115 pages, 10 sections plus 3 printable appendices, a verdict and a number on every decision
- The Photo-Day Checklist — printable, one page per room
- The Contractor Scope Script — how to ask so the quote comes back honest
- The Declutter Order — room by room, in sequence
- Free updates — you get every revised edition, permanently
One payment
$27
Instant download · No subscription · Yours to keep
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Thirty days. No questions.
Read it, use it, do the walk-through. If it doesn't change a single decision you were about to make, write to me within thirty days and I'll refund you in full. You keep the checklists.
Before you buy
Questions I get asked.
Is this a physical book?
No. It's a PDF. You'll get the download link on the confirmation page the moment your payment goes through, and again by email. You can read it on a phone, a tablet, or a computer — and the checklists are built to print on ordinary paper.
Will this work for my house? It's older, and it isn't in a subdivision.
Yes. The guide is about condition and first impressions, and those work the same way in a nineteen-forties bungalow as in a house built last decade. What changes is which items on the list apply to you — which is exactly what a filter is for.
Does it tell me what to list my home for?
No, and it won't. Price, comparables, offers, contracts, commission and timing are conversations for your agent and your attorney. My job ends the day your photos go live. If that's what you're looking for, don't buy this — it will disappoint you.
Do I need to hire anybody to use it?
Most of what I recommend you can do yourself over two or three weekends. Where a professional is genuinely worth paying — and there are a few places — I say so plainly and I tell you how to scope the job so the quote comes back honest.
My photographer comes in ten days. Is it too late?
No. Start with chapter twelve, the photo-day walk-through, then work backwards into chapter two. Almost every item in the ten-that-pay list can be done inside a week, and several of them inside an afternoon.
What if it isn't for me?
Write to me within thirty days and you get a full refund. You keep the checklists. I'd rather you told me it missed than have you feel you wasted the money. The address is on the contact page.
How do I get it after paying?
Stripe takes you straight back to a confirmation page with the download button on it, and the file is yours to keep — save it somewhere you'll find it again. Your payment receipt arrives separately by email. If anything goes sideways, write to fuviaproductions@gmail.com and I'll send the file to you directly.
Do it before the photographer comes.
Once your photos are live, that's your first impression. You don't get a second one. You have a handful of weekends left and about ten decisions that matter. This is the list, in order, with the numbers attached.
Get The Pre-Listing Filter — $27Instant PDF · 30-day refund · Secure payment by Stripe
— Renata Voss